In the 1930’s the company was renamed Champion Knitting Mills Inc. well known for sweatshirts, t-shirts & athletic socks, they became the brand of choice for college bookstores right across America. Initially they produced also wool underwear as prototype of the sweatshirt, selling for protection against the cold for outdoor workers but the reputation for functionality and durability grew and grew. It was not long before Champion products were adopted by the US Military academy to be used during training exercises and physical education classes. Over a period of time the neck labels changed from the ones of the 40’s and 50’s, where the company name of Champion Knitwear Company with the running man and finish line logo was used. The original, heavyweight and understated line of Sweatshirts, Tee Shirts, Sweatpants and Shorts, all bearing the iconic Champion “C” logo, were introduced to a new generation of consumers proving yet again that there can be many contenders, but only one Champion.