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Flocking Screen Printing

High quality vintage style flock screen printing in Los Angeles — an electrostatic process stands tiny fibers upright for a plush, suede-like raised velvet texture.

  • Plush, suede-like raised velvet texture
  • Bigger coverage, less than embroidery
  • Eco adhesive, made in Los Angeles
Plush, suede-like velvet texture
Bigger coverage than embroidery
Eco-friendly water-based adhesive
Made in Los Angeles

Trusted by thousands of companies across the U.S.

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Elevate Your Brand with Custom Flocking

What is Custom Flock Printing?

Flocking — also known as flock screen printing — applies color, adhesive, and tiny fiber particles, the flock, to your garment. An electrostatic field stands each fiber upright and embeds it into the adhesive, building a plush, suede-like velvet texture that adds a whole new dimension to your merch. We use the traditional electrostatic method with eco-friendly water-based adhesives and color the fiber to your design. You may know the texture from fuzzy numbers on sporting apparel, but it works on a wide variety of garments — done right here in downtown Los Angeles.

  • Soft, raised velvet you can see and feel
  • Covers a larger area than embroidery
  • Less expensive than embroidery
  • Eco-friendly water-based adhesive

Pro Tip: Flocking loves bold, simple designs in one or two colors — gradients and halftones can't be flocked, and a 2mm minimum line weight keeps it crisp. We always recommend a sample.

Connect with a rep
Plush velvet flocking detail on a cotton garment
flocked sunshine lettering on a yellow t-shirt

How Does Custom Flock Printing Work?

Unlike ink-based printing, flocking prints adhesive onto the fabric and distributes the flock fibers evenly across it. An electrostatic field stands each fiber upright so its tip embeds in the adhesive — precise control over placement and density, for a highly detailed, visually appealing finish.

flocked heart and lettering on a ringer t-shirt

Manual Flocking vs Transfer Flocking: What Is The Best Method for Fiber Flocking?

Manual flocking applies adhesive ink directly to the surface, then an electrostatic machine sprays the flock onto the wet adhesive, where the fibers stand upright and embed for a velvety texture. Transfer flocking heat-presses adhesive on transfer paper onto the material, and the fibers bond as it cools.

Flocking transfers can be the economical option, but the lower quality shows — so DTLA Print does not offer them, and keeps its focus on the highest quality manual flocking.

white flocked script on a mustard t-shirt

Common Uses for Custom Flock Printing

Versatile and durable, flocking fits a wide variety of projects — especially items that see frequent wear and tear. Clients include sports and dance teams, corporate, contract and retail workers, and online fulfillment services; common applications are t-shirts, hoodies, and tote bags.

Pro Tip: mixed media can take your merch from mid to marvelous — the options are nearly limitless. Connect with an account rep to learn about past projects.

Tactile finishes

Flocking vs. Embroidery vs. Puff

All three add raised, dimensional detail — they just feel different. Flocking is soft velvet over a large area, embroidery is premium stitched thread, and puff is a bold 3D ink dome. Not sure which fits? Talk to an account rep.

Close-up of a plush velvet flocking print
Flocking

Plush velvet texture

  • Soft, suede-like raised fibers
  • Covers a larger area than embroidery
  • Bold, tactile, high-end finish
  • Less expensive than embroidery
Close-up of raised stitched embroidery
Embroidery

Stitched & premium

  • Raised satin-stitch thread
  • The classic premium finish
  • Best for smaller logos & detail
  • Durable, structured look
Close-up of a raised 3D puff print
Puff

Raised 3D ink

  • Plastisol puffs into a 3D dome
  • Bold, rounded, streetwear feel
  • Great for thick lettering
  • One-pass, budget-friendly
Flocked apparel design
Flocked apparel design
The Devil is In the Detail

Superior Custom Flock Printing

  • Plush Velvet Texture

    A soft, suede-like raised finish you can see and feel.

  • Eco-Friendly Adhesive

    Applied with a water-based adhesive — no PVC shortcuts.

  • Bigger Than Embroidery

    Covers a much larger area than embroidery, for less.

  • Exact PMS Color

    We custom-match any Pantone color to a 3–5% tolerance.

  • Durable & Bonded

    The fibers bond into the adhesive, so they won't easily flake.

  • Premium, Tactile Finish

    A high-end, eye-catching detail that makes merch feel special.

  • Quality Above Quantity

    Premium work above quantity and savings — give us every detail, from placement and colors to bags and tags, and we keep you updated until it exceeds your standards.

Flocked apparel design
Flocked cotton garment
Custom flocked apparel proofs
Flocking specs

Set Your Flock Up for Success

Flocking shines on bold, simple designs. Send your design and Pantone color, and we match it, prep the adhesive, and triple-check every order before production.

Best Designs Bold, simple shapes — 1–2 colors, 2mm min line
Texture Plush, suede-like raised velvet
Colors Custom PMS match (3–5% tolerance)
Fabrics Cotton, fleece, canvas & more

Keep it bold: flocking can't do gradients or halftones — it loves bold, simple, well-spaced designs. We always recommend a sample, and DTLA Print does manual flocking only (not transfers) for the best quality.

Get a quote
How it works

How This Process Works

Three simple steps from design to finished merch — and every order is triple-checked by our team before production and again before it ships.

Step 01

Choose your product(s)

Pick your blank — flocking is plush on cotton, fleece, and canvas — then choose your colors, sizes, and the placement you want for each design.

Step 02

Upload your design

Send your bold, simple design and any special instructions. We match your Pantone color, your rep guides any tweaks, and you approve a proof before we flock.

Step 03

Make a lasting impression

Lead the pack with a premium, velvety, tactile finish your employees and customers actually want to wear.

Want to feel the velvet first?

We always recommend it — flocking texture and color shift slightly by fabric. Ask your rep about a sample before a full production run.

Connect with a rep
Transparent pricing

How Much Does Flocking Cost?

Flocking is priced by the number of colors, coverage, and quantity — and for large coverage it runs less than embroidery. We suggest one or two colors; adding more raises the complexity and cost.

Any PMSColor match
1–2Colors recommended
L.A.Made in-house
Less than embroidery for large coverage Low minimums on every project Wholesale pricing at volume No hidden fees
Why DTLA Print

What We Offer

DTLA Print was created to provide helpful service, simple streamlined ordering & eco-friendly options. A company with transparent prices & ethics, a company who aims to create good things.

We Don’t Cookie Cut

Each project is unique and requires its own process. Depending on the desired product, we will customize the inks and process for each order.

Dedicated Reps

Each account receives a dedicated rep who can be reached by phone or via e-mail.

Quality Over Quantity

DTLA Print believes in quality over quantity and we want our customers to feel the same way.

Long Lasting Relationships

We value all of our clients and aim to solidify long lasting & mutually beneficial relationships.

Innovative Ideas

DTLA Print is proud to be a leading partner in the promotional products + fashion industry, with unique ideas + out of the box printing methods.

We Stand Behind Our Work

Our main goal is to provide peace of mind, so you can relax and have confidence that your job will come out exactly as you had imagined.

Flocking Screen Printing: Frequently Asked Questions

FAQ

Haven't found what you are looking for? Email or contact us and we'd be happy to assist.

How do I wash a custom flock print t-shirt?

As the flocking fiber is attached to the garment with adhesive, it is less likely to flake off. Nonetheless, it is recommended to handle it with care like any other customized garment. It is suggested to wash the garment inside out on a gentle cycle with cold water and air dry to ensure the longevity of the design. In case you choose to use a dryer, it is advisable to tumble dry inside out on a low setting. When in doubt, follow the manufacturer's washing instructions.

What is flocking fiber used for?

Flocking fiber is a versatile material that can serve a variety of purposes. Flocking fiber is be utilized in the production of custom merchandise, such as hats, tote bags, hoodies, and more. Additionally, it can be used in packaging to enhance the sensory experience by adding a soft, velvety texture to product packaging, such as jewelry boxes and perfume bottles.

What colors are available for flocking?

Believe it or not we are able to custom PMS match any flocking color within a 3-5% tolerance.

How many colors can be used in custom flocking?

At our facility, we offer an extensive range of color options for custom flocking that can exceed your expectations. While choosing the colors for your project, we usually suggest sticking to one or two colors. However, if you prefer more colors, it can be done. Please note that using more colors may increase the complexity of the process, resulting in higher costs. At the moment gradients and halftones are unable to be flocked; we would recommend ordering a sample to confirm as each design will be different. A minimum line weight of 2mm is suggested.

What is Flocking Fiber?

Flocking is made of small fiber particles, also known as flock, that are applied onto a surface using a specialized adhesive. The fibers can be made from a range of natural or synthetic materials, including cotton, rayon, nylon, or polyester. The specific type of material used can impact the texture, color, and overall appearance of the flocking.

What is the difference between flocking fiber and flocking powder?

Flocking fiber and flocking powder are both materials used in the flocking process, but they have different properties and applications. Flocking fiber is made up of tiny strands of natural or synthetic materials, such as cotton, rayon, nylon, or polyester, that are deposited onto a surface using an adhesive. Flocking fibers are often longer and more flexible than flocking powder, which allows them to create a softer and more textured surface. Flocking powder, on the other hand, is made up of small particles of nylon or rayon that are applied to a surface using electrostatic charge. The particles are much smaller than flocking fibers, which allows for more precise and intricate designs.

What is custom flock printing?

Flocking applies color, adhesive, and tiny fiber particles — the flock — to a garment to add a plush, velvety, suede-like raised texture. It is a premium, tactile finish that adds a whole new dimension to your merch.

How does flocking work?

We print a water-based adhesive onto the fabric, then distribute the flock fibers and run the garment through an electrostatic field that stands each fiber upright and embeds it into the adhesive — giving precise control over placement and density for a detailed, even velvet finish.

Manual vs. transfer flocking — which do you use?

DTLA Print does manual flocking only — adhesive plus electrostatic fibers applied directly to the garment — because it delivers the highest quality. We do not offer transfer flocking; it is cheaper but the lower quality can be apparent.

What products can be flocked?

Tees, hoodies, crewneck sweatshirts, sweatpants, and tote bags, among others — it is a favorite for sports and dance teams, corporate, contract, and retail programs.