Custom Flocking Screen Printing — Your Logo in Plush Velvet

An electrostatic process stands tiny fibers upright in eco-friendly adhesive for a plush, suede-like raised velvet texture you can see and feel — a premium, tactile finish.

Plush, suede-like raised velvet texture
Bigger coverage, less than embroidery
Eco adhesive, made in Los Angeles

Get a quote See how it works

Plush, suede-like velvet texture

Bigger coverage than embroidery

Eco-friendly water-based adhesive

Made in Los Angeles

Trusted by thousands of companies across the U.S.

Plush & tactile

What Is Custom Flocking?

Flocking applies color, adhesive, and tiny fiber particles — the flock — to your garment. An electrostatic field stands each fiber upright and embeds it into the adhesive, building a plush, suede-like velvet texture that adds a whole new dimension to your merch.

Soft, raised velvet you can see and feel
Covers a larger area than embroidery
Eco-friendly water-based adhesive

Pro Tip: Flocking loves bold, simple designs in one or two colors — gradients and halftones can't be flocked, and a 2mm minimum line weight keeps it crisp. We always recommend a sample.

Connect with a rep

Tactile finishes

Flocking vs. Embroidery vs. Puff

All three add raised, dimensional detail — they just feel different. Flocking is soft velvet over a large area, embroidery is premium stitched thread, and puff is a bold 3D ink dome. Not sure which fits? Talk to an account rep.

Flocking

Plush velvet texture

Soft, suede-like raised fibers
Covers a larger area than embroidery
Bold, tactile, high-end finish
Less expensive than embroidery

Embroidery

Stitched & premium

Raised satin-stitch thread
The classic premium finish
Best for smaller logos & detail
Durable, structured look

Puff

Raised 3D ink

Plastisol puffs into a 3D dome
Bold, rounded, streetwear feel
Great for thick lettering
One-pass, budget-friendly

Benefits of flocking

Why Brands Choose Flocking

Plush Velvet Texture
A soft, suede-like raised finish you can see and feel.
Eco-Friendly Adhesive
Applied with a water-based adhesive — no PVC shortcuts.
Bigger Than Embroidery
Covers a much larger area than embroidery, for less.
Exact PMS Color
We custom-match any Pantone color to a 3–5% tolerance.
Durable & Bonded
The fibers bond into the adhesive, so they won't easily flake.
Premium, Tactile Finish
A high-end, eye-catching detail that makes merch feel special.

Flocking specs

Set Your Flock Up for Success

Flocking shines on bold, simple designs. Send your design and Pantone color, and we match it, prep the adhesive, and triple-check every order before production.

Best Designs Bold, simple shapes — 1–2 colors, 2mm min line

Texture Plush, suede-like raised velvet

Colors Custom PMS match (3–5% tolerance)

Fabrics Cotton, fleece, canvas & more

Keep it bold: flocking can't do gradients or halftones — it loves bold, simple, well-spaced designs. We always recommend a sample, and DTLA Print does manual flocking only (not transfers) for the best quality.

Get a quote

How it works

Step 01

Choose your product(s)

Pick your blank — flocking is plush on cotton, fleece, and canvas — then choose your colors, sizes, and the placement you want for each design.

Step 02

Upload your design

Send your bold, simple design and any special instructions. We match your Pantone color, your rep guides any tweaks, and you approve a proof before we flock.

Step 03

Make a lasting impression

Lead the pack with a premium, velvety, tactile finish your employees and customers actually want to wear.

Want to feel the velvet first?

We always recommend it — flocking texture and color shift slightly by fabric. Ask your rep about a sample before a full production run.

Connect with a rep

Transparent pricing

How Much Does Flocking Cost?

Flocking is priced by the number of colors, coverage, and quantity — and for large coverage it runs less than embroidery. We suggest one or two colors; adding more raises the complexity and cost.

Any PMSColor match

1–2Colors recommended

L.A.Made in-house

Less than embroidery for large coverage Low minimums on every project Wholesale pricing at volume No hidden fees

Get a quote

What Can You Flock?

Flocking is a favorite for sports and dance teams, corporate, and retail — tees, hoodies, crewnecks, sweatpants, and tote bags. A plush, velvety finish, made in LA.

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Products we flock

T-Shirts

Hoodies

Crewnecks

Sweatpants

Long Sleeves

Tote Bags

Tank Tops

Crop Tops

Hats

Zip-Ups

T-Shirts

Hoodies

Crewnecks

Sweatpants

Long Sleeves

Tote Bags

Tank Tops

Crop Tops

Hats

Zip-Ups

T-Shirts

Hoodies

Crewnecks

Sweatpants

Long Sleeves

Tote Bags

Tank Tops

Crop Tops

Hats

Zip-Ups

T-Shirts

Hoodies

Crewnecks

Sweatpants

Long Sleeves

Tote Bags

Tank Tops

Crop Tops

Hats

Zip-Ups

T-Shirts

Hoodies

Crewnecks

Sweatpants

Long Sleeves

Tote Bags

Tank Tops

Crop Tops

Hats

Zip-Ups

T-Shirts

Hoodies

Crewnecks

Sweatpants

Long Sleeves

Tote Bags

Tank Tops

Crop Tops

Hats

Zip-Ups

T-Shirts

Hoodies

Crewnecks

Sweatpants

Long Sleeves

Tote Bags

Tank Tops

Crop Tops

Hats

Zip-Ups

T-Shirts

Hoodies

Crewnecks

Sweatpants

Long Sleeves

Tote Bags

Tank Tops

Crop Tops

Hats

Zip-Ups

Custom Flocking: Frequently Asked Questions

FAQ

Haven't found what you are looking for? Email or contact us and we'd be happy to assist.

What is custom flock printing?

Flocking applies color, adhesive, and tiny fiber particles — the flock — to a garment to add a plush, velvety, suede-like raised texture. It is a premium, tactile finish that adds a whole new dimension to your merch.

How does flocking work?

We print a water-based adhesive onto the fabric, then distribute the flock fibers and run the garment through an electrostatic field that stands each fiber upright and embeds it into the adhesive — giving precise control over placement and density for a detailed, even velvet finish.

Manual vs. transfer flocking — which do you use?

DTLA Print does manual flocking only — adhesive plus electrostatic fibers applied directly to the garment — because it delivers the highest quality. We do not offer transfer flocking; it is cheaper but the lower quality can be apparent.

What colors are available?

We can custom-match any Pantone (PMS) color to within a 3–5% tolerance. We usually suggest sticking to one or two colors; more colors are possible but add complexity and cost.

What designs work best for flocking?

Bold, simple designs with a 2mm minimum line weight. Gradients and halftones cannot be flocked, so we recommend ordering a sample to confirm the look before a full run.

How durable is flocking, and how do I wash it?

Because the fibers bond to the adhesive, they are less likely to flake off. Wash the garment inside out on a gentle, cold cycle and air dry — or tumble dry inside out on low — to keep the velvet looking its best.

What products can be flocked?

Tees, hoodies, crewneck sweatshirts, sweatpants, and tote bags, among others — it is a favorite for sports and dance teams, corporate, contract, and retail programs.