Top 5 Ways to Save when Ordering Custom Tote Bags

Tote bags are totes in right now.

These days, you don’t have to be a lifestyle brand to reap the rewards of lifestyle marketing and merchandising. From branded apparel to kitchenware, far more brands are integrating promotion with lifestyle.

One of the most popular forms of totally lifestyle-integrated advertising is the screen printed promotional tote bag. People use tote bags everywhere—for groceries, books, or picnics—and you’ll often spot them within a few blocks. Branded tote bags with your logo are a great way to unify your base, increase brand recognition, and build a lasting relationship with your audience — just one of the many ways custom logo bags boost visibility across different settings. And when you order custom tote bags in bulk, you can maximize savings without compromising on quality.

Here are the top 5 ways promotional tote bags can deliver big for brands.

1) Tote bags combine style with function

Did you hear what a prominent London fashion magazine named the “It” bag of the year for 2017? If you guessed some opulent Prada purse, or a limited edition Gucci handbag, you couldn’t be more wrong. It was a promotional tote bag for The New Yorker magazine.

With the number of design and style options available now, branded tote bags can be so much more than just that reusable grocery bag you keep in your pantry. They not only represent a highly functional lifestyle tool, but also a marker of cultural status. And as they become more and more ubiquitous, the outreach potential for your brand will only grow larger.

2) Tote bags give you more bang for your buck

When you promote a brand, one of your biggest concerns is cost—especially if you’re just starting out. How do you effectively build consumer relationships, boost brand recognition, and expand advertising reach without breaking the bank? Compared to ads or banners, tote bags offer a powerful way to showcase your brand.

What’s more, reusable bags can last up to ten years, depending on how well you make them, how you care for them, and how often you use them. At DTLA, we use high-quality fabrics and inks to ensure all our tote bag printing lasts. It’s simple – the longer our clients’ promotional items last, the more they get used by customers, and the more visibility it gives their brand. In terms of getting the most out of your advertising budget, branded tote bags provide superb short-term and long-term value.

3) Tote bags bring flexibility and specificity to your marketing

Branded tote bags at events give brands targeted opportunities to refine and strengthen marketing strategies.

With business apparel, most brands just order one large shipment with a very generic branding scheme printed onto it – their logo, tagline, etc. Tote bags let brands promote immediate campaigns, seasonal offers, sponsored events, or charitable causes.

Affordable small orders and hand-to-hand tote distribution help businesses build buzz for specific campaigns.

4) Tote bags show that your brand is eco-friendly

Slowly but surely, the public is wising up about limiting their use of plastic. More and more cities, states and independent grocery stores are imposing laws banning or penalizing disposable bag use. And, in addition to steering clear of our swelling landfills, many tote bags come with the additional environmental benefit of being made from recycled or sustainable materials. Because of this, custom tote bags are becoming a must-have item for conscientious consumers everywhere.

Promotional tote bags are a responsible choice, benefiting both your audience and the planet while boosting your brand. As eco-friendly screen printers, we’ve found green practices resonate with clients and their audiences.

5) Tote bags build meaningful relationships with your audience  

Screen printed tote bags represent an opportunity to connect with your audience in a very personal and meaningful way. Because they attach a brand to a behavior—like shopping, taking a day trip, or making eco-conscious choices—they help foster a more nuanced relationship between your brand and its followers.

While tote bags stand out for their versatility, shirts, hoodies, and hats still play a huge role in brand recognition. If you’re planning a campaign that combines bags with apparel, our ultimate guide to custom apparel walks you through how to choose the right garments to complement your tote bag strategy and maximize impact.

With totes, customers feel connected and are more likely to promote your brand. Handing out totes directly makes them memorable, deepening customer connections.

Totes are only getting bigger! There’s never been a better time to invest in tote bag printing and get your custom totes out into the world.

Learn more about our screen printing services here.