Custom New Era — The Iconic Cap & Apparel with Your Logo

The structured fitted and flat-bill snapback caps plus performance caps, beanies, and French Terry apparel decorated for sports-team, streetwear, corporate, and event programs.

Fitted caps, flat-bill snapbacks, beanies, French Terry hoodies
Embroidery, 3D puff, patches, transfers on caps; all methods on apparel
Free creative proof before production

Browse New Era styles See how it works

Free shipping on orders over $250

Free full creative proof for approval

Low minimums on every project

One Tree Planted for every order

Free shipping on orders over $250

Free full creative proof for approval

Low minimums on every project

One Tree Planted for every order

The Brand

Iconic caps and French Terry apparel, decorated for sports-team, streetwear, and event programs

New Era is the iconic cap brand — the structured fitted and flat-bill snapback caps, performance and tech-mesh caps, knit beanies, and bucket hats that define on-field and streetwear headwear, plus a French Terry apparel line of pullover and full-zip hoodies, crews, a coaches jacket, heritage-blend tees, polos, and tanks, built for sports-team and athletic programs, streetwear and lifestyle labels, corporate and uniform programs, music and creative merch, and event and retail runs.

At DTLA Print we decorate the full New Era range with embroidery, 3D puff embroidery, chain-stitch, and custom woven and chenille patches on the caps, plus full-front and full-back screen print, DTG, embroidery, and heat-pressed transfers on the French Terry and heritage apparel — every method tested on the specific New Era silhouette and fabric.

The iconic cap brand with a French Terry apparel line for sports-team, streetwear, corporate, and event programs A range spanning structured fitted and flat-bill snapback caps, performance caps, beanies, hoodies, crews, and tees

Structured cotton, performance tech-mesh, French terry, and heritage-blend construction Sports-team, athletic, streetwear, lifestyle, corporate, uniform, music, creative, event, and retail ready

Structured Cotton

The firm structured cotton and stretch-cotton front on the adjustable and fitted caps — the iconic structured crown for crisp emblems.

Sports-Team & Fitted Caps

Best decoration:

Embroidery / 3D Puff / Chenille Patches

Performance Tech-Mesh

The moisture-wicking performance and stretch tech-mesh front on the perforated and tech-mesh caps — the athletic performance crown.

Athletic & Performance Caps

Best decoration:

Embroidery / 3D Puff / Heat-Pressed Transfers

French Terry

The soft mid-weight French terry on the pullover and full-zip hoodies and crews — the printable apparel fabric for full-front and full-back graphics.

Streetwear & Music Merch

Best decoration:

Screen Print / DTG / Embroidery

Heritage Blend

The soft heathered heritage blend on the heritage tees, varsity hoodie, and long-sleeve crew — the vintage-feel apparel fabric.

Retail & Lifestyle Apparel

Best decoration:

Screen Print / DTG / Heat-Pressed Transfers

Decoration Zones

Most visible decoration zones

Choosing the right placement determines your design's impact. These zones show where decoration typically performs best. We don't restrict placement—we guide you to the most impactful options and send a proof before production.

Front Crown

Highest Visibility

Primary cap zone — embroidery, 3D puff embroidery, chain-stitch, chenille and woven patches, and heat-pressed transfers front-and-center on the structured front crown.

Side Panel

High Visibility

Side-panel accent — small embroidered motif, woven label, or chain-stitch motif on the side panel of fitted caps, snapbacks, and performance caps.

Top Visor

Accent Visibility

Small visor accent — small embroidered motif or heat-pressed motif on the top surface of the curved or flat brim.

New Era structured fitted cap decoration zones

Expert Guidance

We guide placement and send a proof before production.

Decoration Library

Embroidery

Flat, tonal, raised-thread, and chain-stitch embroidery on New Era cap front crowns and on the French terry hoodies, crews, and tees — the signature tactile finish.

Custom Patches

Woven, chenille, and embroidered patches stitched or heat-pressed to New Era cap crowns and apparel for sports-team, streetwear, and event programs.

Screen Print

Bold plastisol and water-based full-front and full-back screen print on New Era French terry hoodies, crews, and heritage tees — the streetwear and music-merch workhorse.

DTG / Direct-to-Garment

Full-color photographic DTG for detailed full-panel designs on New Era French terry and heritage apparel — ideal for complex illustrated streetwear graphics.

Heat-Pressed Transfers

Soft-hand multi-color heat-pressed transfers on New Era performance caps, French terry, and tees — for multi-color illustrated athletic, event, and retail programs.

3D Puff Embroidery

Raised 3D puff embroidery for bold dimensional motifs on New Era structured and snapback cap front crowns — the on-field and streetwear sweet spot.

Choose your New Era piece & upload design

Browse the New Era lineup — the structured fitted and flat-bill snapback caps, performance caps, beanies, and French Terry hoodies, crews, and tees. Pick the silhouette, colorway, and quantity, then upload your logo or design files.

Proof & approve

Our design team mocks placement, thread, patch, or ink colors, and method on the chosen New Era piece — front crown for caps, full-front and full-back for apparel. Approve your free creative proof before production.

Production & delivery

We embroider, puff, patch, screen print, DTG, or press your order in Vernon, CA. Every order is quality-checked, packaged, and shipped with tracking. One tree planted per order.

Ready to get started on your New Era project?

Browse New Era styles

Structured Fitted Cap

The iconic structured cotton fitted cap with a firm front and a pre-curved visor for crisp front-crown emblems.

Flat-Bill Snapback

The flat-bill snapback with a firm flat front, flat brim, and snapback closure for bold front-crown graphics.

Knit Beanie

The ribbed knit beanie with a folded cuff for embroidered and patch cuff emblems.

French Terry Hoodie

The soft French terry pullover hoodie with a drawcord hood and kangaroo pocket for full-front and full-back graphics.

French Terry Crew

The soft French terry crewneck sweatshirt with a ribbed collar and cuffs for full-panel crew graphics.

Structured Fitted Cap

The iconic structured cotton fitted cap with a firm front and a pre-curved visor for crisp front-crown emblems.

Flat-Bill Snapback

The flat-bill snapback with a firm flat front, flat brim, and snapback closure for bold front-crown graphics.

Knit Beanie

The ribbed knit beanie with a folded cuff for embroidered and patch cuff emblems.

French Terry Hoodie

The soft French terry pullover hoodie with a drawcord hood and kangaroo pocket for full-front and full-back graphics.

French Terry Crew

The soft French terry crewneck sweatshirt with a ribbed collar and cuffs for full-panel crew graphics.

Sports-Team & Streetwear

Full-front screen print on French terry hoodies and crews, plus embroidery and 3D puff on fitted caps and snapbacks for sports-team and streetwear program rollouts.

Corporate & Uniform

Flat embroidery and woven patches on New Era structured caps and French terry for corporate and uniform programs.

Music & Creative Merch

Full-back screen print and heat-pressed transfers on New Era French terry hoodies and heritage tees for music and creative merch runs.

Event, Performance & Retail

Embroidery, chenille patches, and transfers on New Era performance caps and beanies for event, performance, and retail rollouts.

Questions about Custom New Era?

FAQ

Everything you need to know about New Era cap and apparel construction, decoration, and delivery.

What makes New Era the go-to cap brand?

New Era is the iconic cap brand — the structured fitted and flat-bill snapback caps, performance and tech-mesh caps, knit beanies, and bucket hats that define on-field and streetwear headwear, plus a French Terry apparel line of hoodies, crews, a coaches jacket, heritage tees, and polos engineered for sports-team, athletic, streetwear, lifestyle, corporate, uniform, music, creative, event, and retail programs.

Which New Era piece is best for a sports-team or streetwear program?

The structured fitted cap and flat-bill snapback are the workhorse pieces for sports-team and streetwear programs — the structured front crowns take flat embroidery, 3D puff, and woven and chenille patches cleanly — and the French Terry hoodie takes bold full-front and full-back screen print for matching apparel.

Can you print full graphics on the New Era apparel?

Yes. The French Terry hoodies, crews, and heritage tees take bold full-front and full-back plastisol screen print, full-color DTG, embroidery, and heat-pressed transfers across the whole chest-and-front and back panel. Exact dimensions vary by silhouette and size.

Will embroidery and patches hold up on New Era caps?

Yes. Every New Era decoration is tested on the specific construction before production — structured cotton, performance tech-mesh, French terry, and heritage blend. Embroidery thread weight, patch backing, chain-stitch density, and puff-embroidery height are dialed in for daily-wear durability.

Why don't you screen print or DTG the New Era caps?

Curved structured cap crowns don't take Direct-to-Garment or full-front screen print cleanly — those are body-of-garment methods we use on the French Terry and heritage apparel. For New Era cap-front decoration we use embroidery, 3D puff, chain-stitch, and custom woven and chenille patches, plus heat-pressed transfers on smooth performance crowns.

Is there a minimum order for New Era?

Low minimums on every project. Embroidery, DTG, and chain-stitch are cost-effective at low volume; 3D puff, chenille and woven patches, screen print, and heat-pressed transfers scale at volume. Standard production is 10-14 business days after proof approval; rush production is available for tight program deadlines.